Epicurus once said in the 4th century BC, “One should not worry about what one eats, but with whom one eats”. In today's world, this sentiment takes on a new twist: it's not the physical sharing of the table that matters most, but the virtual sharing.
With the rise of Instagram, the way we engage with food has undergone a radical shift. Every dish is now the subject of impromptu photo sessions, turning meals into visual stories.
The phrase “first you eat with your eyes” has never been more relevant. Millennials and Gen Z crave experiences they can share—ones that delight the eyes even before the palate.
How many times do we see smartphones hovering over the plate, from every angle, ready to capture a fragrance that has no scent but aims to evoke it through the Instagram page? And how many times are we influenced by photos of seemingly exquisite foods, so much so that we track down the location just to try it for ourselves?
For baristas and restaurateurs, it’s crucial to understand that every dish isn’t just a meal but social content waiting to be posted, ideally with a tag to your establishment.
Thus, the photo becomes free advertising, just for having served a particularly Instagrammable product.
