Food and mind the art of understanding what customers want

A sweet or savoury breakfast, a macchiato but not too much, a croissant with fresh sourdough instead of pastries or custom cakes. When your customer arrives with their order, it’s always a delicate moment that needs careful handling.

Why? Because it's not just about gluten-free snacks or takeaway snacks—it’s about recognising a need that reveals much about the person in front of you. Whether it's a quick breakfast or a snack, a coffee break or an aperitif, each of these represents a key moment of the day.

Small breaks from the frenzy of everyday life where sometimes just a cappuccino and a croissant are enough to put you back on track!

Have you ever wondered how food affects the mind and body? When we talk about “comfort food,” “mindful eating,” “emotional eating,” it becomes evident just how intertwined the mind and food truly are, influencing each other in profound ways. This is backed by numerous scientific theories that identify the gut as a “second brain,” capable of sending signals that strongly impact a person’s actions, thoughts, and emotions. A cannolo krapfen filled with cream, or an espresso, every dessert or drink served across your counter can be a powerful remedy that excites the senses through its taste, aroma, colour, or presentation.

So, what is the formula for serving a breakfast at the bar that lives up to expectations? The answer lies in two key elements: quality and a smile.  As simple as it sounds, this is where the customer experience begins.

A freshly baked croissant can say more than a thousand words. Presentation and attention to detail are essential if you wish to create a memorable culinary moment for your customers.

Quality, aesthetics, technique, and service will guarantee the perfect breakfast or snack recipe for your guests, never forgetting the most important ingredient of all: the heart!